The Program is an ongoing unscripted TV show that embeds with a football team each season, capturing the full journey from the first practice to the final whistle. Shot in an unscripted, vérité style, we place viewers on the sidelines, inside locker rooms, and in the heart of the gameday environment.

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Built on over a decade of experience in documentary filmmaking and advertising, The Program is driven by a focused creative team working across direction, editing, design, and camera.

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The New North, has generated over 15 million views and more than 450,000 hours of watch time across long and short-form YouTube content, reaching a national audience.

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The goal is to build the most watched unscripted sports show in the world and evolve into a multi-platform entertainment studio, delivering ongoing series for YouTube while expanding future seasons to major streaming platforms.