WE BUILT IT. NOW WE HELP YOU DO THE SAME.
The New North has generated over 20 million shorts views, 1,200,000+ organic episodic views, and 500,000+ hours of watch time. It has been compared to Last Chance U and Hard Knocks. Over 70% of long-form views come from TV screens. It earned YouTube's "Hyped in Sports" label. And it was built by a team of three.
We did not follow a playbook. We wrote one. Now we share what we have learned with brands looking to connect with audiences through real organic storytelling and filmmakers looking to build something that lasts on YouTube.
FOR BRANDS
YOUR AUDIENCE IS WATCHING YOUTUBE ON THEIR TV. ARE YOU SHOWING UP LIKE A TV SHOW?
The way audiences consume content has shifted. YouTube is now a primary television platform, and the brands winning attention are the ones creating content worth watching, not just scrolling past.
We consult with brands on how to develop original series, build sustained audiences on YouTube, and create content strategies that go beyond product ads and influencer deals. Whether you are a sporting goods company, an athletic brand, or an organization looking to own a content lane, we help you think like a showrunner, not just a marketer.
What we cover:
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Original content development and creative strategy for YouTube
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Episodic Infrastructure
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Audience building and channel architecture
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Long-form content strategy and TV-screen viewership optimization
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Integration opportunities within The New North and future series from The Program
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Short-form content strategy across YouTube Shorts and vertical platforms
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1-on-1 Consultation - we'll act as your external Creative Director
FOR FILMMAKERS
YOU HAVE THE TALENT. WE HELP YOU BUILD THE PLATFORM.
If you are a documentary filmmaker, videographer, or production company sitting on incredible footage or about to tell a big story and wondering how to turn it into something bigger on YouTube, we have been where you are.
We consult with filmmakers on how to build a YouTube presence that matches the quality of their work. From channel strategy and episode structure to release cadence, titling, thumbnails, and audience retention, we share everything we have learned building The New North from a passion project into a series with national reach.
What we cover:
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YouTube channel strategy for documentary and unscripted content
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Series structure, episode pacing, and release strategy
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Equipment Lists
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How to execute as a 1 man band or crew
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Titling, thumbnails, and packaging for cinematic content
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Audience growth and retention analytics
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Monetization strategy
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Transitioning from client work to building your own platform
THE TRACK RECORD
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23M+ views and 525,000+ watch hours across YouTube
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1,250,000+ organic long form episode views
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70%+ of long-form views on TV screens
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30,000+ YouTube subscribers
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25,000+ TikTok Followers
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12M+ TikTok views
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YouTube "Hyped in Sports" designation
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Comparisons to Last Chance U, Hard Knocks and Friday Night Lights
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Cold outreach from NFL team media departments and athletes
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Prestige-level RPMs that outperform category benchmarks
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Built on 15 years of documentary filmmaking and advertising experience
LET'S BUILD SOMETHING TOGETHER
Every engagement starts with a conversation. Tell us what you are working on and where you want to go.
