About
A sports media network making television for the YouTube era
Original programming
We create and produce our own series for YouTube and streaming partners. We developed a format that turns every game into its own feature-length story, released episode by episode across a season. Our flagship, The New North, is the longest-running single-program high school football series on YouTube, built without a dollar of paid marketing.
Brand consulting
We advise brands on YouTube and long-form strategy, working one on one as an outside creative director.
Shows and content plans for brands and athletes
We develop and produce TV shows, documentaries, and full content plans that a brand or athlete can own.
On the sidelines, in the locker room, at the center of gameday
The Program is built on more than a decade of filmmaking and advertising work, so we know how to tell a story and how to make it work for a brand. A small in-house team handles direction, cinematography, editing, and design, which keeps the work consistent from first concept to final cut.
Every game is a story
Where this is going
Our goal is a nationwide slate of team-based series that connect communities, celebrate athletes, and change how fans experience sports at every level.