Players in white North helmets celebrate together under a deep blue evening sky

Shows

The New North

Start with the latest season

Two seasons are streaming now. Season 3 premieres December 2026.

Every episode is feature length and made for the living room, shot in a cinéma vérité style with most of the running time spent inside the games themselves.

Season 3: Breaking the 36 year curse

For nearly four decades, North Side High has been defined by near-misses and heartbreak. The talent has always been there, but they could never cross the finish line.

Now hometown hero Jaylon Smith returns to the city that raised him as interim head coach to break the cycle. A four-time state champion, Notre Dame legend, and NFL Pro Bowler, Smith is putting his reputation on the line to teach these athletes how to win and how to carry themselves as men.

Nine episodes. Premieres December 2026.

A North Side coach in white sunglasses greets players outside the locker room

What makes it a show, not a highlight reel

Embedded all season

We are on the sidelines, in the locker room, and at practice from August to the last game, so the story is the one that actually happened.

Built for the TV

Long episodes, cinematic and sound designed for the big screen. More than 70% of episodic watch time happens on a TV screen.

Safe for the program

No profanity, and every episode is family friendly. Schools, families, and sponsors can stand behind what airs.

A coach in a letterman jacket stands with players in the sideline huddle
A player in a black hood sits focused in the locker room
A player looks straight ahead through his facemask before taking the field
North Side lines up on offense at dusk in front of the opposing school

For streamers, networks, and producers

The New North is a proven format with an audience that already watches it like television.

  • The format

    Every game becomes its own feature-length story, released episode by episode across a season, with most of the running time spent inside the games.

  • The audience

    More than 760,000 watch hours and 2.2 million episodic views, with over 70% of episodic viewing on a TV screen. Built without a dollar of paid marketing.

  • The library

    Two seasons streaming now. Season 3, nine episodes, premieres December 2026.

  • What we are open to

    Licensing, distribution, and co-production conversations for The New North and for new series built on the same format.

Talk to us about distribution

More teams are coming

The Program is a network, and The New North is its flagship. More series, year-round formats, and athlete-led channels are in development. If you want your brand, your network, or your program involved, we should talk.

Sponsor a series Licensing inquiries