A figure in a grey hoodie walks across the field at night under the stadium lights

Studio

We built it. Now we help you do the same.

Original shows and documentaries for brands

Your audience is watching YouTube on their TV. Are you showing up like a TV show?

The brands winning attention are making things worth watching, not things to scroll past. We develop, shoot, and edit shows and documentaries that a brand can own, from multi-episode series to standalone films, built for the television screen.

Whether you are a sporting goods company, an athletic brand, or an organization that wants to own a content lane, we help you think like a showrunner, not just a marketer.

What we deliver

  • Concept, creative direction, and outlines for a series or a standalone film
  • Embedded documentary production with a small, fast crew
  • Editing, color, sound, and design, finished for TV screens
  • Titles, thumbnails, and a release plan
  • Short-form cutdowns for Shorts, TikTok, and Instagram
  • Content plans that span long form and short form
  • Brand films and commercials, produced for hire
  • A content library of footage and stills for your own channels

Consulting for brands

We work one on one as your outside creative director, helping your team build a content strategy that goes beyond product ads and influencer deals.

What we cover

  • Original content development and creative strategy for YouTube
  • Episodic infrastructure, so a series can run season after season
  • Audience building and channel architecture
  • Long-form strategy and TV-screen viewership
  • Short-form strategy across YouTube Shorts and vertical platforms
  • Identifying partnerships with other creators who fit your brand
  • Integration opportunities inside The New North and future series

Tell us what you want to make

A short note is enough to start. We reply within two business days.