A close-up of a player's red gloves clasped together in the locker room

Sponsorship

Put your brand inside the story

Television that happens to live on YouTube

This is not social video that happens to be long. The New North is the longest-running single-program high school football series on YouTube, and it was built without a dollar of paid marketing.

  • 760K+watch hours
  • 2.2Mepisodic views
  • 27MShorts views
  • 41Ksubscribers
  • 20:00+average view duration on feature-length episodes
  • 70%+of episodic watch time on a TV screen, up from 58% in Season 1
  • 69%of viewers are 13 to 34
  • 85%of viewers are male

Top row: lifetime YouTube Analytics. Second row: March to September 2026.

Sponsorship tiers

From the whole network to a single episode, every tier puts your brand inside the show.

  • Network partner

    One partnership across everything The Program makes: The New North and the new series in development.

  • Presenting partner

    Presented-by credit across the full season and permanently in the library: opening titles, end sequence, and countdown cards. Includes on-screen integration and tagged gear with shopping links.

  • Episode sponsor

    Presented-by credit on a single episode, in its titles and its countdown card.

  • Product placement

    Your product worn or used on screen and tagged with a shopping link, without the presenting credit. You can also supply gear to the team for the season.

  • Short-form sponsor

    Your brand on a run of cutdowns across YouTube Shorts, TikTok, and Instagram.

Ask about sponsorship
North Side players line up on the field in front of a full grandstand at night

Season 3 premieres December 2026

Nine episodes, filmed August to November 2026. Tell us about your brand and what you want it to mean to this audience.

Start the conversation